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UF/IFAS Communications

UF/IFAS Communications

Mandatory Colors and Use

Web Colors (Meet WCAG 2.0 AA guidelines)

Color Name OLD RGB OLD HEX  OLD Color Name  NEW RGB  NEW HEX NEW WCAG Recommended Use
Blue (UF) 0,33,165 #0021A5   Yes, on white or thereverse. IFAS header and footer color.
Blue (Web) 0,82,155 #00529B   0,84,145 #005491 Yes, on white or the reverse.
      Orange (Screen) 250, 70, 22 #FA4616 No, do not use it unless the text is large. Acceptable on borders, or other graphical elements when on white or the reverse.
Orange (UF) 243,104,18 #F36812 Orange (Web) 188, 88, 26 #BC581A Yes, on white or the reverse.
Orange (Web) 188, 88, 26 #BC581A   Yes, on white or the reverse.
Grey (Body copy) 51, 51, 51 #333333 Gray (Body copy) 52, 55, 65 #343741 Yes, on white or the reverse.

*Color Notes: Large text is defined as 14 point (typically 18.66px, or 1.2em) and bold or larger, or 18 point (typically 24px, or 1.5em) or larger. 

COLORS TO PROMOTE UNIT INDIVIDUALIZATION

Web Colors (Meet WCAG 2.0 AA guidelines)

Color Name OLD RGB OLD HEX  OLD Color Name  NEW RGB  NEW HEX NEW WCAG Recommended Use
Blue (IFAS) 52, 74, 150 #344A96 Blue (Web) 0,84,145 #005491 Yes, on white or the reverse.
Brown 83, 62, 11 #533E0B REMOVED When you update the content piece the user will be asked to replace the color.
Purple (BRIGHT) 87, 57, 114 #573972 Purple 106, 42, 96 #6A2A60 Yes, on white or the reverse.
Green (BRIGHT) 94, 142, 63 #5E8E3F Green 34, 136, 76 #22884C No, do not use it unless the text is *large. Acceptable on borders, or other graphical on white or the reverse.
  Red (Bottlebrush) 211, 39, 55 #D32737 Yes, on white or the reverse.
Blue (MUTED) 107, 153, 194 #6B99C2 Blue (Dark) 0, 38, 87 #002657 Yes, on white or the reverse. No, not for footers.
      Yellow (Alachua) 242, 169, 0 #CD8C00 No, do not use unless the text is *large and on Gray (#343741) or its reverse. Use on borders, or other graphical elements when on white or the reverse.
Orange (MUTED) 222, 123, 30 #DE7B1E Orange (Web) 188, 88, 26 #BC581A Yes, on white or the reverse.
White 255, 255, 255 #FFFFFF   Yes, on page background color and other dark palette colors. 
Purple 223, 226, 243 #DFE2F3 Warm Gray 1 216, 212, 215 #D8D4D7 Yes, on Gray (#343741) or the reverse or other dark palette colors. For table rows/cells/site title and page backgrounds.
Light Grey 245, 245, 245  #F5F5F5      Yes, on Gray (#343741) or the reverse or other dark palette colors. For table rows/cells/site title and page backgrounds, horizontal lines. 
      Gray 199, 201, 200 #C7C9C8 Yes, on Gray (#343741) or the reverse or other dark palette colors. For table rows/cells/site title and page backgrounds.

Other Colors

Some UF/IFAS initiatives have preexisting style guides. Generally, the UF/IFAS color guide should supersede preexisting style guides. Preexisting style guides should select the closest colors in the above UF/IFAS color palettes. For questions about integrating your style guide with UF/IFAS colors, contact webteam@ifas.ufl.edu.